• Rachel Treece


Presentations: All you have to do is start well. The rest is easy.

I’m reliably informed that even our ever confident American cousins find giving presentations one of the scariest challenges of modern life. If they are scared, we all have a right to be. But we all have to brave this horror from time to time, so it’s a fear we have to overcome. We all have to put forward ideas in meetings, make occasional speeches at events, or pep up our teams.

The purpose of this little piece is to help you with the most important part of a presentation: the start. After all, most people fall asleep soon after that. As with any activity, if we make a good start our confidence and form improves. But if we make a mess of the start, it is hard to recover.

When it comes to public speaking, the old saying goes:

  1. ‘Tell ‘m what you’re going to tell ’em

  2. Then tell ’em

  3. Then tell ’em what you’ve told ’em’

So let’s deal with the most important stage of all: number 1.

Stage 1 is defined by a perfect little acronym, which actually spells the right word: I.N.T.R.O. I can’t remember where I found this little model – and I certainly can’t claim I made it up. But I.N.T.R.O. is all you need to remember to make a good start.

So what does it actually stand for?

I is for Interest